At this point everyone has heard about the Twitter phenomenon and either have their own account or know someone who does. If you’re like me you’re probably wondering with the draw to Twitter is but more importantly what it can do for you. Marketers are discovering the value that Twitter has from a number of different vantage points.

Personally, I’m not usually first to use a new application. I’d rather others adopt new technologies, work out the kinks and then I jump on board. The same has been true with Twitter. After some time, I opened and account and am learning about this tool and all of the additional apps that have been created for various reasons. In no time at all I learned that the main reason for Twitter usage is connecting with others.

What if you could find influential people in your industry and directly listen to them, learn from them, and have insight into what they’re focused on? Enter Twitter and the ability to search, find, and follow those in your industry. You may be surprised by all the people out there in your niche sharing ideas, news, and information. By following these people you can stay on top of industry trends and learn a great deal.

In addition to following people on Twitter and the industry information they’re sharing, you can also find others who bring value to your day. Whether its connecting with someone who is humorous or provides you with daily thought, your list of people to follow is completely in your control. This gives you a great deal of flexibility and more importantly filters information that you want to receive.

Once you’ve gotten comfortable with Twitter, its time to start building a following. Just you follow others, others may want to follow you. The best place to begin is by adding quality posts on a regular basis. What are you reading that may be of interest to others? What type of tools are you using to accomplish a specific goal? Share those things that provide value to others and you will quickly create a large list of followers. Once you have a list, you can begin to utilize your list of followers much like you would a direct marketing house list.

After building a solid list that is comprised of followers that value what you have to say and offer by way of free information, consider how you can encourage them to move through your purchase process. One tip is to offer free information that they can register for or download from your site. Be sure to use an auto responder to help move them through to the purchase of a product or service you or your company has to offer. This is one of many ways to benefit from Twitter.

Think of Twitter as direct marketing on steroids. You are building a following and your goal is to provide value first and sell letter. By creating a list of followers, you are in essence building a house list of those who are interested in what you have to say. This is essential for those who want to succeed online.

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