In the circle of friends that I have made online, I have one girlfriend that is the lady of Social Media. When the rest of us were hearing about this new thing on the net, she was already fully in place on six of these groups and had started three more for her targeted group. If there is something new online, my girlfriend hears about it first.

My girlfriend Lisa was already there when the rest of the world found out about this exciting new marketing medium. She contacted her list of friends to let them know that they too should jump on this bandwagon. When we all asked her why, she explained what this tool could do for us.

Lisa told us about this new online device that we could use for targeted marketing. No more spam and no more emailing of lists to people that do not want to read what you sent them. This new media was all about relationships. Though this would at the beginning be a slower way to get your information out, long term these contacts would be targeted people and more beneficial to our business.

Because everyone wants to know if they can trust you before they join your venture, this avenue would allow people to really get to know who you are. Building these relationships would build your business as people get to know who you are and how you conduct yourself in the online environment. This would build the trust factor that is needed for someone to join your online business.

Lisa proved once again that she knew the way to move forward. Trusting her, we followed her into the new realm of these groups and found that new friendships were formed. It takes a little longer, but just as we had followed our friend into these groups, others began to be willing to follow us into our ventures.

If no one visits your websites, it will not matter how many of them you have out in cyberspace. These groups help you meet others who would have similar interests, as these are targeted groups. You meet one person who knows twenty or thirty more. When you like something, you want to share the information with others. If your new friend likes your product, and believes that you can be trusted, they will tell all their friends.

One thing we learned from Lisa was to watch which groups we decided to join. There are so many, and she told us to look for a group that would be good for targeted prospects of what we were promoting. If you are selling cars you do not want to join a group for new moms! If you sign up for too many and cannot keep up with building the relationships, then you have wasted your energy. Sign up for fewer and work on building those relationships. Each of the groups seem to target different groups so you want to join ones that target people that would be good prospects for what you promote.

Social media is definitely here to stay. As a tool of the online marketer it can be beneficial in promoting his or her venture. Look at the options and locate the site or sites that have similar interests to what you promote. When you have built relationships in that group or groups, they will be interested in what you promote.

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