There is more to SEO than just putting keywords in appropriate places. SEO and internet marketing techniques are constantly evolving with the changes that happen across the web.

Like it or not, social networking sites are now dominating the online time of millions users. Some of these sites have higher traffic than popular search engines, with billions of traffic. Many people spend hours on these sites to interact with people. The potential for social networking is very huge and should be included in your marketing plan.

First advantage to use a social networking site is creating backlinks to your website and web pages. This is a free and legal method to do so. Links that are pointing to your website is very important to get higher SEO ranking, but is the hardest part to do because we have to find place where we can place our links with permission.

By placing your links there, you also automatically share them with your friends and get instant traffic. When you have expanded your network, you will find more fans or friends who are interested in your business. Your friends on these sites are valuable assets and source of information.

Aside from sharing links and information, social networking sites are great place to interact with your customers. You can ask for their input, comment, or opinion without clustering your own web pages. People are more likely to participate in the sites they frequently visit, such as their favorite social networking sites, rather in other websites.

As any qualified social media keynote speaker would tell you, there are several social networking sites that are essential for your networking and marketing needs. These are Digg, Twitter, and Facebook. The trend might change in the future, but for now, these sites dominate the social networking aspects of the internet because they are ideal for SEO.

First think you should do is creating an account, at least one for each site. You can decide if you want to create a business or personal account. It is forbidden to create a business account as personal account on Facebook. However, once you own a personal Facebook account, you can make as many business pages as you like. It is better to focus your time and energy for just one business page for every one of your business though.

When you create a personal account, you may want to skip some personal information for security reason. However, if you want your business pages to be taken seriously, you need to fill all the relevant info that is requested, as truthful as possible. Leaving some info blank will make people sceptical if your business is really legitimate or just a spam bot account.

Your first network is likely to be the people you know in real life, such as your family, business partners, coworkers, acquaintances, customers, or friends. Continue to update your account with offers, links to your newest page, and news about your business. Do not forget to actually interact with people, which is after all, the main purpose of social networking sites. Share info, talk in a discussion, and answer questions about your business, and you will find your network expand over time.

These are the starting point of your SEO and internet marketing strategies on social networking sites. It will take some time and energy to get wider network, but afterward, you can see the result of your marketing effort.

The top search and social media marketing firm in Canada has diverse expertise in Montreal SEO along with a wide array of Internet marketing strategies. Contact an expert search engine and social media marketing keynote speaker for more informative industry advice.