I came across some “buzz” on this company and Tony Rush, one of the people involved with Avant. This new company has a “different” feel to it that will either appeal to you or not.

As for Tony Rush, the same can be said. He is a top leader at Avant and has had much prior success in earning income. However, has he been able to duplicate this success for others on his team?

That’s always a sensitive issue as people tend to gravitate to the GURU leader and often times this is a huge mistake (not a reflection on Rush or Avant). I would say this applies to any company and you’re better off to find a mid-level leader that is experienced and committed but not the actual guru so that you can actually get coaching, team building and first hand training, etc.

At first glance, it really doesn’t seem like a network marketing company as the corporate site http://WeAreAvant.com was very professional and focused on personal development.

If you like Tony Robbins and The Secret then you will most likely connect with this company and their products.

The company launched on May 31, 2010 under the direction of Brent Payne, CEO and founder of the company. He and the prior company enjoyed massive success also in personal development and had a great 8 year run before he sold his interest in the company. After some time off and he has formed Avant.

The business model is direct sales meets network marketing and has 3 basic products including Elevate a 72 day home study course with a DVD, CD’s, a journal, workbook and online features to include coaching, social media and accountability grid.

The course comes with a 72 day money back guarantee which I thought was saying a lot about their product.

The compensation plan is a good mix between what is large upfront income and passive income. The commissions are large enough at the lower level; that people can realistically earn thousands of dollars their first 30-days without being some recruiting superstar.

The plan pays on four levels and there is no auto-ship. This alone is an interesting component when you compare it to say a nutritional MLM that requires you to purchase $250 worth a product a month. In one year that’s $3,000 spent on vitamins or juice and imagine how much that adds up to in just 5 years.

This model will attract more professionals who would normally not give a hoot about MLM and that is key and huge if you think of a wider market that can appeal to more people. I say this because personal development is appealing to a broad audience and the business is not built in the traditional sense with home parties, etc.

The Avant model seems lucrative with a team of 50-100 or 200 people and not the thousands and thousands of people required in the traditional MLM or network to make a substantial income.

Al Rodriguez is a long time entrepreneur having spent 20 years as the owner of a multiple mortgage offices, a real estate franchise and real estate investor. A few years ago he turned this knowledge and began a coaching company for these industries and today has transitioned into helping others accelerate their success in a home based business with a “can-do” style and real world marketing strategies.

Learn more about MINDSET AND SIMPLE MARKETING . Stop by Coach Al Rod’s site where you can find out all about BIZ THAT PAYS BIG MONEY; RAMPS UP QUICK and what it can do for you.