It amazes virtual assistants often, the quantity of out of date and mis-information in which can easily be identified on the net. One of the greatest examples might undoubtedly have to be Meta Tags.  Virtual assistants still converse to people that are of the firm idea that all they will have to accomplish is add the appropriate META tags to a website and that site can quickly rank for their target words. Exactly where do they acquire this specific information? The web obviously.

Initially, for any person who’s new to the internet and dubious of what a META tag is, permit me to define precisely what META tags are. META tags, are pieces of code that are placed within the tags of a webpage. Their intention was and is also, to provide info on specific elements of that page to software programs (including search engine spiders) without that information being readily apparent to the normal website visitor.

The two best known (and misinterpreted) META tags are the “description” and also “keywords” META tags. It’s the out-of-date and false information that’s linked to those two tags that’s the reason for writing this article.

Let’s begin with the description tag. The META description tag was designed to offer spiders visiting your web page a short explanation of precisely what that web page is all about. It is primarily the description that is frequently utilized combined with the page title in the SERPs (search engine results pages). Hence, by adding the META description tag to a web page, you’ll be able to (sometimes) manage the text used to explain that web page in the SERPs.

The question is, can the META description help with the actual ranking of the web page. At one point in time, yes, it did. Can it today? NO! Not at ALL.

Ok…now on to the META keywords tag. This particular tag, had been initially created to provide robots indexing a webpage a listing of keywords that specific web page had been about. This kind of tag literally allowed you to tell the search engines just what keywords that page was supposed to rank for.

Well, a lot of people imagined the probabilities and several people to full advantage of them. And so many, that in a matter of merely a year or two of it’s first use, almost not one of the leading engines even utilized it any longer. Today, not one of the top search engines use the keywords tag in any way for ranking purposes.So…does the keyword tag still have any uses? Nope. The thought had been wonderful, but the greed of many website owners quickly made this tag obsolete and ineffective. You’ll still come across a lot of websites using this tag as it does not harm anything, but it provides simply no advantageous impact on ranking anymore.

In conclusion, neither the META description or even keywords tags have any beneficial impact on rankings and the virtual assistant service knows that. The only one of these two tags that has any kind of use is the keywords tag and that is merely to assist in managing the description utilized in the major search engines listings.