I understand how you feel. You might have spent a whole lot of money and time to make your dream a reality. What I’m talking about is taking your book from an idea to a complete product and you would like to sell a bunch of books now!
The very first thing you have to do is wrap your brain around is being an author is a labor of love. You don’t go from unknown into the bestsellers list. That’s not to say that it hasn’t happened. It just doesn’t happen that frequently.
You should be a walking sandwich board telling people about your book. Never leave home without them!
There are numerous steps that you need to consider to be able to sell your book. You have to find a distributor, build up a Press Kit, schedule book signings, launch a web page, create a press release.
And this is just the tip of the iceberg as well as watered down version. Each step has numerous other steps to make it complete.
As an example, scheduling a book signing. You make contact with the events manager or community relations manager and have a discussion with them regarding the book, the author, plus your desire to schedule a book signing.
They usually need to view a copy of the book before they commit this means you send them a copy with a cover letter. Give it about two weeks and telephone back to schedule. You should always schedule a couple months a head so you have time to send some promotional material.
You need to work like a team with the bookstore so that the occasion is profitable for everybody concerned. If the signing is successful then the next time you call and need to schedule a signing the bookstore will welcome you with open arms and you will sell a ton of books!
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