There are numerous bad practices that can have a counter productive impact on your web optimization efforts, most of these factors involve breeching the terms of service of major search engines like google and yahoo, but there are different things that can have a damaging impact such as rendering content or navigation in a manner that search engines can not easily read or comprehend. In this text I will define a few of the blunders which I commonly come across as a professional supplier of SEO Services These issues will result in your websites rankings being penalized, and by avoiding these practices where possible, and correcting any of the below which are currently affecting your web site, you will improve your websites on page search engine optimization and make your web site more easily spidered by Googlebot.
1. Links To Unhealthy Neighborhoods.
Search engines like google and yahoo realize that you can’t regulate who links to you, and they won’t penalize you for having hyperlinks from sites of a dubious nature, in spite of everything if this were the case it would be all too easy for unscrupulous web masters to sabotage the websites of their rivals by constructing a few links pointing to their websites from free for all links farms and other low trust type sites. However, they also appreciate that you have 100% control over who you select to link out to. In the event you make a poor decision and hyperlink to a spammy web site or a link farm then you’ll be penalized as a result, so choose who you hyperlink to very carefully.
2. Flash Navigation.
Although Google can now read some data from flash files, this does not imply that the day when an internet site can depend on flash as its sole type of navigation has arrived, in truth its still a long way off. If you happen to have flash navigation on your web site, then make certain its supported by text links. Additionally don’t forget that not everybody has flash installed on their browser (or desires it installed) so your text links may also enhance the general usability of your website.
3. Splash Pages.
Adding a splash web page as your web sites homepage is a reliable way to loose visitors and kick your web sites rankings to the gutter. The homepage of a domain is the single most important web page, due to this fact it makes absolutely no sense to use it to display a web page which contains little or no textual content and mainly consists of a pretty image with a “click to enter” link. How would you feel if you went to a shop to purchase something for your dinner, only to find a huge banner hung over the doorway to the store and a button saying “push to enter”? Splash pages are aggravating to users, and can actually lead to a reasonable proportion of those lucky enough to have actually discovered your website to leave right there and then.
Additionally the splash web page isn’t going to even be indexed by google because it accommodates no textual content, due to this fact you’ve thrown away the most important page of your whole website. If you have a splash web page, do everyone a favor and remove it. During my profession as a provider of search engine optimization Services, I have yet to find anything that provides me more personal satisfaction than removing a splash page!
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