Tag Archives: free web traffic

Four Search Engine Optimization Tips for Yahoo and Bing

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For virtually ten years, Google has controlled search but Microsoft has climbed back into the battle with its search engine, Bing.

Today, Bing also powers the Yahoo search results so by optimising for Bing, you automatically optimise for Yahoo.

Bing is Microsoft’s 3rd attempt at building a search engine that might contend with Google. First they tried doing so with MSN, then Live, and now Bing.

While Google remains the 800 pound gorilla in search, Microsoft has made excellent gains and has hundreds of millions of searches each month.

Here are 4 tips for enhancing your Bing rankings so you can tap into the profitable free web traffic:

1. On-page Optimisation is Critical

Bing specifically says that your site should use completely valid code (run it thru a code validator), employ correct redirects, have no broken links and use static pages where ever possible which suggests you are likely to need to rewrite those URLs if you’re using a dynamically generated site. Bing also gives preference to keywords in the title and H1 tags, so be sure you use them in your title and H1 tags.

2. Quality and Relevant Back links

Relevant is the important word here. Bing apparently tries to pinpoint the subject of a web page by picking up topic particular keywords. Links to your site from other similar sites appears to play a significant factor here, too.

3. Bing Webmaster Center

Just like Google, Bing has its own Webmaster center where you can submit your website and Bing will tell you any problems that its robot encounters. This may be anything from overly large file sizes (Bing likes small files) to broken links. You may also discover the sites Bing has found linking to you and the sites to which you are linking. Check these to determine if you are getting quality relevant links to your website!

4. Content

Web professionals have always known that content is king and Bing appears to like all types of content, especially videos, Flash and text. If you are going for a text based website, be sure your content is at least 400 words long and focused around a single subject. Bing webmaster guidelines make it apparent that they don’t like it if you talk about a range of unrelated subjects.

In the final analysis, optimizing for Bing isn’t that much different to Google, so optimising for one should help you out in the other since neither asks you to do something which conflicts with the guidelines of the other.

Behind each successful website aresuccessful online business ideas that the best web masters employ. Did you know that virtually 90% of all clicks go to a web page displayed on the 1st page of Google and, more importantly, the way to get to the top of Google yourself?


Introduction To Online Marketing Techniques

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Online marketing is an easy way to reach millions of global consumers with low cost. Every company, from a small home industry to an international corporation, can promote their products on the internet. However, with millions of websites and products that are promoted on the internet, you need to set up a strategy to reach your target customers and attract them to your products or services.

Some great ways to market your products and services on the internet are blogging, SEO or Search Engine Optimization, contextual ads, social networking, and content marketing. With the rise of content marketing trend, webmasters should strive to bring more interesting content to their viewers.

Some important things to consider when you draw your promotion plan are your products, target audience, budget, and timing. Different products will benefit from different promotional tactics. Up class and exclusive consumer products need a visually appealing websites and ads. Functional products such as machines or supplies will need easy to read websites and ads with a lot of relevant information.

Consider your budget when you set up your plan. Do not overspend on promotion and marketing. You can find low cost or even free tools to market your products or services. If you know who to target your ads or marketing effort, you can save a lot more money. You can direct your ads and strategies to people who have higher chance to buy from you.

When you have services or products that are seasonal, you need to time your promotional effort very carefully. Do not waste your budget to advertise your Christmas cards on July. Focus on promotion when it is near the Christmas time, around October and November. If you want to make your customer anticipate the launching of your products and service, remember not to make them wait to long or they will soon forget about it.

Online marketing can be a tricky subject though it appears easy at first. Therefore, reading a lot of materials related to this subject can help you gain mastery on this field.

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