Tag Archives: investor relations consultants

Investor Relations – Investor Relations Consultant – Investor Relations Strategy

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I am constantly getting calls from CEOs of public companies whose stock has plummeted to the point of no rebound. When I ask them what promotional or investor relations strategies they have in place to support their per share price goal, there is always silence on the other end of the line. It’s shocking to me that a well pedigreed executive can move up through the corporate ranks from executive to VP and to CEO and not have a clue as to how to run a public company properly.

For executives reading this, you obviously are doing the necessary due diligence required to initiate a strategic plan and keep your volume trading. As a global strategies consultant, typically, by default, I have to take a company public in order for them to meet their growth requirements as designated by their board of directors.

If you are going public on the OTCBB (Over The Counter Bulletin Boards) for example, you’ll want to start general corporate branding pretty heavy when the S1 comments stage is completed. You’ll want to take advantage of viral media such as but not limited to: video, unique article submission, press releases, social and news bookmarking and don’t forget the Linkedin, Myspace, Facebook and Twitter. The collective combination of promotional genres in the above will give you the initial foundation to start your Investor Relations campaign post public.

Keep in mind you want to promote your company in a general fashion as opposed to stepping into a gray area which the SEC would consider outside of securities compliance. Next, about two weeks after your viral crusade has been initiated, phase two would be using traditional tactics for publicity, mainly TV, radio and inter industry periodicals. These promotional mediums should ring with the ‘expert’ theme. You’ll have your publicist solicit the editor, writer, journalist, etc and get you a seat on an expert panel to discuss the hot topics that have to do with your industry. It’s not a company advertisement, it’s better. You are demonstrating your high level of expertise and throughout the gig they are referring to you in name and as the CEO of XYZ Inc.

Now, after your market maker has filed form 211 and FINRA has issued a trading symbol, this is when the real work begins. Don’t hire an investor relations service, hire a full service IR strategies consultant. It may sound like the same thing but believe me, the difference is night and day. A strategist has a massive portfolio of contacts to create your market quick and get your stock trading. You don’t want pump and dump, email/newsletter promoters, if you hire one then you’re a chump and you deserve the failure that you’re sure to experience. You’ll be sucked into the black hole of no return faster than you can say pink sheets (By the way, if you’re going public don’t even waste your time with pink sheets. Serious investors will never buy and hold that Wild West stock).

The basic strategy your consultant will put in place will be a combination of phone room promotion to market makers and investors to announce your stock and give verbal presentations in a non pushy manner (with a phone room you just want to have a friendly voice that gives free information and then tell them to check out the stock and call their broker or you can introduce them to one but don’t hire a boiler room as that’s the kiss of death to any new public entity). Next you want to email announcements to your pre public investor base and industry insiders to get the hype machine going. Get people talking about your stock, potential acquisitions, your new product or service, a new strategic partner you’ve signed with, a new distribution channel, anything, just get them talking about you. You’ll also want to keep your viral and traditional publicity mechanisms in place. Write press releases announcing the above and have your consultant and/or publicist start pushing them to major journals, newspapers and high traffic blogs and websites and always make yourself available for comments and/or questions. With all of your promotional properties you must get in the habit of collecting email addresses and contact info and on a weekly basis a chunk of your advertising budget must go toward snail-mail post card promotion, phone call meet and greets and email updates.

The above is a very basic intro or Investor Relations 101 to help you start putting a strategy together or at the very least it will help you interview investor relations strategies consultants in an intelligent and informed manner.

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Investor Relations Agency – IR Consultants – Beware Of Pump And Dump Vampires

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If you are in need of investor relations solutions and have been surfing the web for an IR firm approach with absolute caution as pump and dump vampires lurk around every corner and crevice of cyberspace. They’ll suck the life out of your new or struggling public company so fast your head will spin.

The first sign of a pump and dump artist is their forceful sales approach. They will act like your best friend offering all kinds of advice. You’ll start to feel that this rapport is genuine and you’ll ask them for their opinion on a competing IR firm. They’ll act like their doing you a favor when they take out their phone and make a call to their contacts guy to do some quick research to help you out.

Whether they got through to they’re guy or not they’ll come back with an answer like, “he just said to be careful with that one”. You’re relieved because your new buddy just kept you from making a big mistake but he sees it as assuming the sale.

Pump and dump vampires will expect to be placed on the S1 with their free trading shares in tact even before you’ve closed the deal with a contract and in most cases they’ve never actually revealed their IR strategy that is supposed to create the market for your new public company or turnaround the public perception of your struggling public entity.

You’ll ask them for specifics and they’ll beat around the bush, never giving a straight answer. The contract will be a boilerplate template that does nothing but secure their shares in your company.

Keep in mind, the P & D Vampire will be personable. They will be that breath of fresh air that seems to bring order to the otherwise chaotic process of the public process. You’ll be soothed to sleep at night as you recollect the days conversation with your new buddy and how his process is going to miraculously take your .05 cent share price to $1.85 in 30 days.

But after the contracts are signed, the equity is legally distributed and the process is supposed to begin, your new friend will be hard to reach on the phone and when you get them on the phone they’ll say things like, “I never agreed to this…” or “it’s going to take time” or “just be patient” and then when they are just about to lower the hammer they’ll begin to put the failure of the campaign on you by saying things like, “your company needs to announce an acquisition” (even though your company is only 30 days into its public existence) or “you need to restructure your management and we’ll put out press releases about it” on and on.

Be careful out there. Your best bet for real and absolute Investor Relations strategies is to go back to the consultant that helped you facilitate the structuring and going public process. If you didn’t have a consultant take you through the process, most likely, that is your problem right there.

You can’t possibly navigate your way through this turbulent industry of con artists and legal red tape on your own. Find a professional that can bring in his contact base and strategic relationships so that you don’t lose time, money and eventually your company.

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