SEO
If you hadn’t heard the news, Google is having their search algorithm patented. The US Patent and Trademark Office Application document contains a lot of controversies that would be significant to those learning SEO. For instance, link spamming was considered quite broadly in the application. The United States Patent Application (#0050071741) has set all-encompassing restrictions on excessive link building which I certainly would like to see that it gets done ever since of the prevalence of Linking Psychosis.
HERE’S SOME OF MY SEO ANALYSIS OF GOOGLE’S ALGORITHM:
But what I have noticed about the document is how they assign the worth of web pages by how popular it gets. I don’t believe in the idea that popularity ought to be perceived as having a superior significance but this appears to be what the document asserts.
ADVERTISING EXHIBITED ON YOUR SITE HAS AN EFFECT ON ONES POSITION AS WELL
One more fascinating component in the application is how they will rank a website depending on which varieties of advertisements appear on your site. Thus, if a big advertiser like Amazon ran an ad on your page, then this will get high ranking for your website. This is surely a welcome development for websites that get to have highly popular companies place ads on their pages. But the odd thing is that lets say you have certain services or products available on the website, could you run an Amazon advertisement for the similar services or products just to acquire higher rank? Why would anyone promote the competitor’s products or services just to rank higher on search engines? Come to think of it, I wonder how Google will select the online business who will give the increase in rankings to the websites where their ads are displayed. To me this is simply ascribing more value to being huge and well-known rather than putting more value on the attribute and relevance of a website. The paper as well talks about earlier figures related to a website ranking in a particular period of time, emphasizing how its reputation rapidly surges in terms of website traffic every time there is a news coverage about the said website and how it subsequently alters its rankings.
One more factor that needs mentioning is assigning the value of pages based on user maintained and generated data that looks through your browser’s bookmarks and favorites. Now that makes me wonder if this algorithm element is within the limits of user privacy. Would you allow Google to scan into your computer and see what sites you have bookmarked and placed in your ‘favorites’ folder?
CAN THE AGE OF A DOMAIN AFFECT GOOGLE SEO?
In addition, Google will also reference your browser’s cache files as a means of knowing the value of a website. The document also mentions that search engines will examine cookies to see the shifting attraction (could be upward or downward) of a particular web page. This could also be against the boundaries of privacy as well. The application document also has an entry on imposing further burdens on up and coming websites by assigning them poor standing over a long period of time. For algorithms that are not readily detected and for long term purchases of domain names, the application document maintain that “certain signals may be used to distinguish between illegitimate and legitimate domains. For example, domains can be renewed up to a period of 10 years. Valuable (legitimate) domains rarely are used for more than a year. Therefore, the date when a domain expires in the future can be used as a factor in predicting the legitimacy of a domain and, thus, the documents associated therewith.” If that’s the argument, then it would be advantageous to simply lengthen the term of your domain name registrations and it will assure you of improved ratings than those who have registered for a shorter period.. If approved, this will also change the domain name market since domain name registrations will become a significant element in a determining a website’s ranking. This proposition may well result in domain names being be maintained and marketed rather than leaving them to expire at the end of their registration periods. Do we see the selling of domain names as becoming a lucrative business? We’ll see over time if that happens.
THOSE BEGINNING TO MASTER SEARCH ENGINE OPTIMIZATION SHOULD KEEP THIS IN MIND:
The document also adds that it will be penalizing sites that are linked to ‘illegitimate’ domains. I hope they obtain a technique to determine if the links are from competitors that desire to destroy a site by deliberately linking the competitors’ sites to ‘illegitimate’ domains. With all the talk about links related to quality page rankings, it appears that older content will suffer a lot because it is old and as a result it will likely be on the losing end when it comes to getting new links. But then again if the content is still useful and relevant then to some extent it could still get links to it. In the case of anchor text, the patent application Unique Words, Bigrams, and Phrases in Anchor Text are crucial factors in shaping rank. This means that if links pile up, they would differ as to how website owners link to a document. Some of them would use the document’s URL to embed the link, some others would use “Blog This” link from Google’s blog site Blogger to get the page title among so many other ways to link a document.
HIGHER CLICKTHROUGH RATIOS AFFECT GOOGLE SEO:
One last major item in the application document is the ‘clickthrough’ data that Google determines from their search engine results that give sites higher rankings if they get major ‘clickthrough’ ratios from the Google Search Engine Results Page. The document states that Google has the capacity to verify the number of times that a site is clicked through from the search results page including the amount of time that users spend looking at the document in the link. This is how Google gets some of the data on how a page is ranked. With all the intriguing items illustrated in the patent application paper, I suppose it would be a lot more exciting to hear the people’s feedbacks to the content of the document. So get ready to hit the forums and find out what the people have to say.
Follow me on www.twitter.com/legalbear
www.trafficrocketblog.com has a whole lot more posts about how to propel suitable visitors to your website, plan your web page, keep potential customers on your internet properties, and increase your conversions. You might want to subscribe to it and review the previous posts.